Understanding user needs and pain points through research and observation.
Clearly outlining problems and goals to create meaningful design solutions.
Brainstorming and exploring creative solutions to address user needs.
Developing prototypes and refining through testing and iteration.
Prototyped full design systems, incl. ASML project
Used in branding and visuals for early freelance projects
Logo design for marine tech startup
I’m Ali, a UX/UI designer and front-end developer based in the Netherlands. I love making digital content that connects with people by mixing emotions with design. My work is all about creating something that’s not just visually appealing but also meaningful on a personal level.
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